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How to Sell On Etsy: A Beginner’s Guide


If you’re an artist, craft maker, designer, or independent business owner, selling on Etsy could be a very profitable way to market your wares and make some extra money.

Follow these steps to open an Etsy shop and start turning your hobbies into cold hard cash. 

1. Create an Etsy Account

The first step is to open an Etsy account. Head to the Etsy.com sellers’ page and click “Open your Etsy shop.” Enter some basic personal information — like your first name and email address — to create an account. You can also sign up with your Google or Facebook account. Etsy accounts are free to create. 

Be sure to read all of the platform’s policies to ensure that you stay within their guidelines. 

2. Set Up Your Etsy Shop

After creating your account, you can now start setting up and customizing your Etsy shop. You can set your shop preferences for how you want to sell your products as well as select the language for describing your products, the currency for trade, etc. You’ll also want to come up with a name for your shop. Think of a name that’s unique, memorable, and represents your brand well. 

Other customizations that will help optimize your shop and hopefully attract more sales are your user profile and shop bio. This is how visitors to the site can learn more about you and your products, so keep it personable and interesting. Consider including information on your background, your interests, your qualifications, and tell the story behind your products.

3. Add Items to Your Shop

Next, you’ll set up your product listings. When adding a listing on Etsy, you’ll be asked to fill out the following areas:

  • Title: Be very detailed when giving your item a title. Think of how a customer would search for the product.
  • About the listing: Choose between different options detailing who made the item and when, etc.
  • Category: Choose which category best fits your product. Consider including subcategories as well.
  • Type: Choose whether you are selling physical or digital products.
  • Quantity and price: Add the price for each item and make sure you factor all the costs into your sale price. Include the quantity in stock and if there are product variants such as size, color, or material.
  • Product description: Describe your product in detail and make sure it can be easily understood by users.
  • Product photos: Etsy recommends that you include at least 5 high-quality photos per product.
  • Thumbnails: Adjust the thumbnails, which are the first photos buyers will see when they come to your shop, so that they are consistent with your brand.
  • Shipping fees: Include shipping fees, country of origin, processing time, weight, and size of product. You can always update this information later if needed.

Once you’ve filled out all required sections, you can then click “Preview Listing.” This shows you what the listing will look like when you post it. To avoid any mistakes, preview your listing before it goes live and try to evaluate it from the perspective of a customer who is new to your shop.

4. Choose Your Payment Preferences

There are many options for electronic payments on Etsy. You can offer whichever works best for you, whether it’s PayPal, Etsy Payments, or any other electronic payment method. 

Etsy Payments allows sellers to get their money through different options like credit cards, bank accounts, debit cards, store credit, Etsy gift cards, and more. Most sellers on the platform opt for Etsy Payments as it’s convenient and easy to use. Though, keep in mind that this method will charge you a small processing fee — more on that later.

5. Add Billing Information

Your billing information will depend on your country of origin. Etsy may want a credit card for authorization and identification. You will also provide a card where Etsy can charge you for fees and commissions. 

If you’re a U.S. seller, you have the option to enroll in auto-billing. This is where Etsy will automatically charge your credit card on file for the selling fees you incur. This is a good option if you are worried about remembering to pay your monthly statements.

Once you’ve done this, you’re all set up, and you can start promoting your products and making sales! 

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